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For Police Fleet Expo, I designed and copywrote this flyer to introduce the OSD Upfitter Academy (OSD-UA 80), a comprehensive training and certification program for graphics installation on First Responder fleets. The front-facing design was built to immediately establish credibility and authority, while the back served as a detailed course explainer, allowing prospects to quickly understand both the value and depth of the program. The layout balances technical information with clarity, ensuring complex training details were accessible in a trade-show environment. Beyond Police Fleet Expo, this flyer was also distributed at SEMA in Las Vegas and PRINTING United, expanding reach across multiple industry verticals. While the program is currently preparing for its official launch following a move to a new facility, the flyer has already generated strong demand, with 45 qualified individuals expressing interest in attending the course and becoming contract installers for OnSiteDecals. Consistently positive feedback across all three events validated the flyer’s effectiveness as a demand-generation and brand-building asset.